PCI #3 - Problem Formulation using Creswell's scheme

Problem: 
What is the impact of the community management for advertising a IT product on Twitter ?

Reflection:
This way of formumating a problem forces the researcher to formulate all the components of the problem. We can tell wether it is about the process which leads to a result that we study or the result of a situation, the research angle, the studied situation, the parties involved and the context. Though it could be also restrictive or lead to bad formulations. If for instance I wanted to study this impact for community management in general, specifying the place (which would be "on social medias") would be redundant since community management is by definition on social medias. This template appears to me more as a summary, a reminder of what should be in a problem than a rigid formulation of it.